Hi…

It’s time for the answer to this week’s quiz…

Judging by the response, I’d say most didn’t have time to comment, which is a bit in keeping with the quiz and could be good or bad news depending on how you look at it.

Now, for the answer…

Or at least let’s head in that direction…

The answer to the question I posed (“What’s the key intrinsic reason why we do what we do instead of what we know we should do in support of our goals?”) also has a lot to do with why we do something vs. why we don’t.

Ask yourself why you do something to inch closer to a goal.

Maybe you want something. Maybe it’s material. Perhaps it’s a state. Maybe you desire it so badly you can taste it. Or maybe you don’t.

That’s a clue.

Here’s another one…

All across town, crowds of customers lined up hoping to get their hands on the new iPhone 3GS.

Which reminds me of a chilly night back in college. It was the first time I’d ever camped out to get concert tickets. Darn cold actually. But we were a big group of friends, we came prepared, we had a tent, food, beverages-you know how it is in college-and we stuck it out together… because it was worth it.

But you want to know the big reason why? Because my girlfriend wanted tickets.

Same with the iPhone fans. See, even though some stores wouldn’t open till 10 AM, Apple devotees were willing to get in line at the crack of dawn.

… Because they wanted to be one of the first to have the latest and greatest. Or maybe their reason why is because they wanted to get it as a gift for someone else.

Okay, so back to my example of the two random people who both have a goal of losing the same amount of weight.

One goes to the gym three times a week. And through persistent action and consistent effort, ultimately loses the weight. The other complains about not having enough time and remains overweight.

Here’s the reason why the second person doesn’t pull the trigger on losing weight…

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